We’re Redefining Trust for a World Without Limits.

Legacy Systems Can’t Keep Up With a Moving World.

We’re creating the infrastructure for self-owned identity — built for global mobility, designed for everyone.

OwnYourIdentity

TrustWithoutBorders

FreedomToProve

Our Story

Fairway was founded on a belief: trust should belong to people, not institutions.

We believe in a future where everyone has the power to prove themselves instantly and without barriers. Where opportunity is open, trust is universal, and people—not institutions—own their identity.

Fairway isn’t just about better verification. It’s about freedom."

Technology That Empowers, Not Controls

For too long, technology has been used to centralize power, restrict access, and control identity. But a new wave of innovation—Blockchain, Self-Sovereign Identity (SSI), and Zero-Knowledge Proofs (ZKPs)—is changing that.

Fairway harnesses these breakthroughs to shift trust from institutions to individuals. With verifiable credentials, instant identity proof, and privacy-first verification, we make it possible for anyone, anywhere, to prove who they are—without gatekeepers, delays, or risk of fraud.

This isn’t just a better system. It’s a new way of thinking. A world where trust is global, decentralized, and owned by the people. Where opportunity isn’t granted—it’s claimed.

A Global Team. A Bold Mission.

Fairway is built by a multidisciplinary, international team spanning Helsinki and Addis Ababa, with deep expertise in blockchain, technology, business, and sales. We bring together builders, innovators, and problem-solvers driven by a shared vision: to create a world where trust is instant, identity is self-owned, and opportunity knows no borders.

We’re scaling fast—expanding our team, our impact, and our reach into global markets. If you’re an investor, partner, or visionary who believes in a borderless, trust-driven future, now is the time to join us.

🚀 Let’s build the future together.

Our Leadership Team

Meet the visionaries behind Fairway.

Henrik Metsämäki

Co-Founder & CEO

"Identity should unlock opportunity—not block it. Fairway is about building trust that works for everyone."

Heikki Ruhanen

Co-Founder & COO/CTO

"People shouldn’t have to choose between privacy and opportunity—they deserve both."

Ermias Bunaro

Chief Product Officer

Ermias leads product design for emerging markets and user-centric solutions.

Our Advisors

Anthony Day

Strategic Advisor on Go-to-Market, Cardano & Midnight

"Fairway is solving a critical gap in the market—trust and identity that work seamlessly across industries and borders. I’m proud to support their mission to build a more open, inclusive, and opportunity-driven world."

Tewodros (Teddy) Guday

Advisor, Ethiopia Institutional Strategy and Partnerships

Advisor on government partnerships, identity infrastructure, and public-private collaboration in Ethiopia. Helping Fairway navigate regulatory, public sector, and National ID collaboration.

We're hiring!

Our team is always looking for the brightest minds across industires to join us