A World Where Trust Belongs to Everyone
Verification shouldn’t be slow, centralized, or exclusive. Fairway is building a trust system for everyone, everywhere.
In a world moving faster than ever, billions are held back—stuck proving who they are, blocked by borders, bureaucracy, and gatekeepers.
Vision: A World Where Trust is Instant and Opportunity is Equal
Fairway exists because the world still runs on outdated systems of trust.
Identity, credentials, and verification are trapped in slow, bureaucratic, and exclusionary processes that hold people back—especially in emerging markets.
We believe in a future where trust is owned by individuals, not gatekeepers. Where proving who you are is instant, private, and global. Where no one is denied opportunity because of where they were born, what papers they hold, or which institutions recognize them.
This isn’t just about better verification. It’s about rethinking who controls trust—and giving it back to the people.
"Fairway dreams of a world where everyone can prove who they are, anytime, anywhere. No waiting, no barriers—just trust that moves as fast as you do. A world where people chase opportunities, not paperwork."
Henrik Metsämäki
Co-Founder & CEO, Fairway
The Problem: Trust is Broken
Trust is the foundation of opportunity, yet millions are locked out of jobs, education, and finance because their identity and credentials are difficult to verify. The current system is slow, fragmented, and favors those born in the right places. “If you were born in the right place, proving your identity is easy. If you weren’t, it can define your entire future.” 1 in 4 people worldwide lack a verifiable identity or credentials, limiting their access to jobs and financial services (World Bank, 2023). Fake degrees and credential fraud cost businesses billions every year, making hiring slower and riskier (OECD, 2022). Immigration and workforce mobility are bottlenecked by slow, manual verification processes, preventing skilled workers from moving freely (ILO, 2021).
The Solution: A Trust System That Works for Everyone
Fairway is replacing slow, fragmented verification with a decentralized, self-owned identity system.
With Fairway, trust is no longer a privilege. It’s a right.
Self-Sovereign Identity (SSI): Users own and control their credentials—no middlemen, no delays.
Instant, Tamper-Proof Verification: Degrees, work history, and identity proofs can be shared and verified instantly.
Privacy-First & Global: Only necessary data is shared—no mass databases, no centralized control.
A Borderless Economy: Cross-border hiring, education, and compliance that actually works.
Technology as a Force for Freedom
Technology isn’t just about efficiency—it’s about power. Who owns trust? Who controls access? Blockchain, Self-Sovereign Identity (SSI), and Zero-Knowledge Proofs (ZKPs) change the equation. For the first time, we can verify truth without relying on a central authority. Credentials are real, verifiable, and instantly provable—without exposing unnecessary personal data. This isn’t about digitizing old systems. It’s about building something better.
🌍 Africa: Leading the Future of Digital Identity
Africa is Leading the Digital Identity Revolution
With 500M+ people lacking official ID, Africa is driving mobile-first, digital identity solutions to unlock access to jobs, banking, and services. Governments and fintech are embracing instant, verifiable identity systems built for a borderless, digital economy. 📖 Source: World Bank – ID4D
Digital Identity is Unlocking Africa’s Global Workforce
With the rise of remote work, outsourcing, and the gig economy, African talent is more in demand than ever. Companies like Andela, Gebeya, and others are connecting skilled workers to global employers, but trust and verification remain barriers. Verifiable digital identity and credentials are key to unlocking faster hiring, cross-border payments, and seamless work permits—allowing Africa’s workforce to compete on a global scale. 📖 Source: World Bank 2019 - Future of Work in Africa
Digital Identity is Unlocking Africa’s Global Workforce
With the rise of remote work, outsourcing, and the gig economy, African talent is more in demand than ever. Companies like Andela, Gebeya, and others are connecting skilled workers to global employers, but trust and verification remain barriers. Verifiable digital identity and credentials are key to unlocking faster hiring, cross-border payments, and seamless work permits—allowing Africa’s workforce to compete on a global scale. 📖 Source: World Bank 2019 - Future of Work in Africa
Ethiopia’s Fayda: A Blueprint for Digital ID
Ethiopia’s Fayda Digital ID is transforming national identity—self-owned, fraud-proof, and integrated with banks and businesses. With millions already onboard, Fayda is proving digital ID works at scale. 📖 Source: Ethiopian National ID Program
Work-Based Immigration Needs Better Verification
Europe, the Middle East, and North America are actively seeking skilled talent from Africa, but slow, manual verification processes delay visas and work permits. With instant, fraud-proof credential verification, professionals can prove qualifications and work history instantly, helping governments process visas faster and businesses onboard talent seamlessly. 📖 Source: IOM & AUC 2020 - Africa Migration Report: Challenging the Narrative
Blockchain: The Foundation of a New Trust Economy
Fairway connects identity, work, and education to blockchain, ensuring:
✅ Fraud-proof credentials that can’t be faked or revoked
✅ Interoperability with national ID systems like EUDI, MOSIP, and Fayda
✅ A globally verifiable network where trust moves at the speed of technology
The Future is Built by Optimists
The people who change the world aren’t waiting for permission. They’re building solutions, breaking old systems, and creating what’s next. The future of trust is being built right now. Join us.